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48 Kos Katha

48 Kos Katha is a systemic cultural initiative that redefines the way we engage with Kurukshetra’s sacred geography. Using Systems Thinking, it maps out the interconnections between Krishna’s teachings, Mahabharata’s legacy, and the region’s historical sites, creating a structured yet holistic narrative. Through Communication Development, the project carefully crafts strategic content—infotainment videos, digital guides, motion graphics, and interactive elements—to ensure accessibility and engagement for diverse audiences. On-site QR-based content and digital displays enhance the visitor experience, making heritage immersive and relatable. By blending tradition with modern storytelling, 48 Kos Katha preserves and revitalizes this sacred land’s legacy for future generations.

Category

Branding Identity and Packaging

Year

2024

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